Useful user research

Here’s what I’ve learnt so far about user research. This is the experience of a non-expert navigating the world of user research and encountering mistakes. It’s not gospel, it’s more of a manual.

This guide hopes to answer four questions:

Follow the link on each question to read more.

  1. Q: Why bother? Why do I need user research?
  • A: User research helps you fill gaps in your understanding. It improves your confidence in your product bets.
  1. Q: Which questions will my user research answer?
  • A: (1) Which problem to solve, (2) what users need for it to be solved, and (3) whether your solution will actually solve it.
  1. Q: How do I answer these questions effectively?
  • A: Avoid common errors when using prototypes, interviews and surveys so that your findings are more reliable.
  1. Q: How do I translate my research into action?
  • A: Package up your findings so that they’re easy to consume and act on.

Thanks to many people for reviewing early drafts of this.